One question · every day

You're going to forget almost everything.

Not the milestones — the small ones. The mispronounced word. The song they invented in the bath. Their first opinion about clouds. The Memory Hand-Off catches them, and hands them back to your child at eighteen.

Free to start · Your memories stay in your own iCloud

TODAY'S QUESTION What's their current obsession? DAY 1 → DAY 6,574
Thirty seconds a day

A daily question. A quick answer. Then let it go.

No pressure to journal. Just one gentle, age-aware prompt — and four effortless ways to catch the moment before it's gone.

STEP 01

Get today's question

Each day, one prompt chosen for your child's age — "A song they invented this week?", "Something they got wrong about the world?"

STEP 02

Answer in 30 seconds

Speak it, snap a photo, scan a drawing, or type a line. Whatever's fastest in the moment.

STEP 03

Watch a childhood take shape

Every moment is collected and placed along The Arc — a map of all 6,574 days from birth to eighteen.

Everything in one place

Built to catch the things you'd otherwise lose

Voice, photo, scan or write

Four ways to capture, so nothing slips away while you fumble with an app.

The Arc

See every day from birth to eighteen, and the moments you've saved along the way.

Backup to your own cloud

Your memories live in your iCloud — never our servers. Yours, always.

Memory Reel

Turn the small moments into a little film — made entirely on your device.

Printable Scrapbook

Lay a childhood out as a keepsake book you can save as PDF or print.

For every child

Keep separate, beautiful collections for each of your children.

The full journey

6,574 days. You'll remember a handful.

Most parents lose 95% of the small moments. Each dot is one you decided to keep — a piece of a childhood your child could never have remembered on their own.

Simple pricing

Start free. Go Premium when you're ready.

Capturing moments, your collection, and The Arc are always free. Premium unlocks backup and the keepsakes.

Monthly

$3.99 / mo
7-day free trial
  • Cloud backup to your iCloud
  • Memory Reel videos
  • Printable Scrapbook
  • Multiple children
Start free trial
BEST VALUE

Yearly

$39.99 / yr
7-day free trial · save 16%
  • Everything in Monthly
  • Cloud backup to your iCloud
  • Memory Reel & Scrapbook
  • Multiple children
Start free trial

Lifetime

$149.99 once
Pay once, keep forever
  • Everything in Premium
  • No recurring charges
  • All future updates
  • Multiple children
Unlock forever

Subscriptions auto-renew until cancelled. Cancel anytime in Settings. Payment is charged to your Apple ID.

Privacy first

Your memories remain yours.

Everything is stored on your device and backed up to your own iCloud account. Nothing is ever sent to our servers. No ads. No selling your data. Ever. We simply help you organize, preserve, and deliver the moments to the people you love.

Good to know

Questions, answered

Where are my memories stored?

On your device, and — if you turn on backup — in your own iCloud account. They never pass through our servers. Read our Privacy Policy.

What do I get for free?

Capturing daily moments, your full collection, and The Arc are free forever. Premium adds cloud backup, Memory Reels, the printable Scrapbook, and multiple children.

How does the free trial work?

Premium starts with a 7-day free trial. You won't be charged if you cancel before it ends — manage it anytime in your device Settings.

Is this a "kids" app?

It's made for parents and guardians to record memories about their children. Content stays private to you.

How do I get help?

Visit our Support page or email us — we're happy to help.

Start catching the small moments today.

By their eighteenth birthday, you'll have something no one else could give them.

Download on the App Store

Coming soon to the App Store · Free 7-day trial